A story of steps and serendipity . . .

Hello and welcome to Inspiraré Yoga and Motion Studio. My name is Lynn Armstrong, and I am the founder of this fabulously flambuoyant, zen studio.

Starting my own yoga studio has been something that I have thought of for many years, but it seemed like I just couldn't fit another business into my day.

But it turns out, I can, and have. They say that things happen when they are supposed to, that when another door closes, another door opens, and the right time is the only time. Well, it turns out those aren't just sayings. They are the way of the world. The shoe has to fit.

Yes, I am a shoe girl. And like alll things in life, this is a story of steps and how I got from there to here. I am the founder of Lynear Thinking Strategy & Communications Ltd., and the owner, operator and perpetual reinvention artist behind ZÖE Concept in Regina since 2016, which is now located in the Cathedral area since December 5, 2024.

Back in 2016, when I walked into the retail business, I knew almost nothing. But I could see what this business could be. That it could be a fully sensory experience that could be a source of renewal. And so I began finding my way, and learning what to do, what not to do again.

I am, if nothing else, resilient. In fact, resilence is my best quality. I can pick myself up off the floor every time. And so each time we faced difficult times, I would say to myself - "if we give up now, we will never know what the end of the story is." And so I kept taking steps.

October 2024, a new door opened would change the trajectory of what I thought was possible when I discovered 2124 Robinson Street. It created the perfect environment for my fashion, footwear, business consulting . . . and yoga.

On December 5 we opened the new shop, and on that day, my husband began creating the yoga studio while I worked on building the business concept and plan.

All things worth doing are worth doing with intention and with love. I always remember the words of my daughter - never do a damn thing with half your heart.

Check out the transition from where we began to where we are now.

See you soon.

Lynn

Inspiraré Yoga & Motion Studio, by Lynn Armstrong